Tourist apartmentsTourist apartments

Will the tourist apartments disappear in Barcelona?

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After the decline in tourism worldwide, many changes have occurred in the 9,600 legalized tourist apartments in Barcelona.

Undoubtedly they have been times of many changes in different sectors, but in what way should these new challenges be faced? In the hospitality sector there is talk of a change of model.

This in order to achieve a definitive recovery in a much more successful way.

Of the 9,600 legalized tourist apartments in Barcelona, ​​3,900 have already changed their services to long-term rental. This as a consequence of the decrease in tourist occupancy, which in August reached 12%.

What strategies do tourist apartments consider to curb these figures?

Updates with technologies that offer greater security to guests and therefore guarantee the possibility of increasing tourist stays.

Everything has changed, including the behavior of the guest, who is increasingly cautious and takes into account factors such as:

  • More personal spaces that avoid interaction with other people
  • Personalized services in which you only interact with people from the same core
  • Observe continuous cleaning in common areas
  • Avoid contact with hotel workers or receptionists in charge
  • They request remote assistance, they do not want direct contact to offer their opinions

In search of this model change, technology plays a key role in successfully achieving this goal.

With the quarantine, a digitization process was presented that prompted learning to work remotely and take advantage of the time that was previously spent traveling, to now invest it in more productive hours.

Technologies such as access controls by codes, management of various tourist accommodation through applications, noise sensors that send automatic signals when the volume can cause complaints.

They are tools that favor better experiences for the guest and provide greater security.

For example, physically traveling to hand over access keys should no longer be an option. Automate the entrances and exits by means of codes that only the guest will use, provides greater peace of mind.

All are tools that from now on will be essential in tourist apartments, it is only a matter of time and like everything, it is better to take the advantage and stand out among the demand.

Net Promoter Score How to improve it quickly?

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Net Promoter Score

Have you ever wondered why the comments of your tourist apartment on tripadvisor don’t help your business to position itself better? Do you know that the Net Promoter Score is your ally to make your apartment stand out among so many offers?

Surely it has happened to you that you take many actions to offer the best service and the best quality, and even then you cannot get your guests to comment on these details.

It is important that you understand that your guest will always perceive any good experience as something that was already included at the time he made his reservation.

It is very difficult for the client to learn to recognize the value of each detail designed for their comfort.

That is why you must think of strategies that allow him to value and thank for each service and experience that he lives during his stay.

But FIRST, do you know what the Net Promoter Score is?

This system acts as a very effective tool to measure the loyalty of your client by classifying the comments of their stay in: promoters, detractors and liabilities.

By organizing these comments, companies can clearly observe the percentages represented by these three large groups, where:

The Promoters: are all those guests who will help to promote your tourist apartment in a positive way. All the good opinions and ratings are concentrated here.

Detractors: they will be the users who share negative experiences that will detract from the promoters’ value and which causes the NPS of your tourist apartment to be negatively affected.

Liabilities: refer to those guests who do not comment on how their experiences were

Your goal will always be to get more promoter guests

Taking into account the following indications, you will be able to encourage your guest to leave good reviews on the websites dedicated to this activity.

  • First of all, make sure you meet the basic requirements corresponding to: Cleanliness, equipment and furniture in good and functional condition, personalized attention, among others …
  • To avoid unnecessary complaints, you must leave a welcome kit where you clarify the behavior manual and everything that is not included in the accommodation rate.
  • Make sure you have sent this kit with all the rules for guests, prior to the guest email and highlight the importance of reading it.
  • Customize the services as much as possible with the guest’s tastes and name, this will undoubtedly be a factor that will help to receive a good review.
  • To carry out the previous idea, it will be enough for you to ask in your guest’s reservation confirmation email, the information you need to create that personalized surprise (leave some of your favorite fruits, a certain smell in the room, etc.)
  • If possible, take a welcome tour of the entire room and teach the correct use of electronic devices
  • Remember to always leave a direct contact line available 24 hours a day, in case of an emergency
  • Communicate with your guest referring by name
  • Offer a goodbye call or message
  • Send an email two days after your stay with the direct link to the portals where you want me to leave your comments

Right now the deciding factor that makes a guest choose one hosting option or another are the recommendations offered by other previous users.

This is why it is so important to position your tourist apartment with a positive Net Promoter Score and to be able to sustain it over time.

pisos turísticos

From Tourist Apartment to Residential Rental

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Many consequences have been left by the coronavirus pandemic, including the rental of tourist apartments in Barcelona that are now becoming residential rentals.

Without a doubt, this season Barcelona will not have the same tourist boom that it usually receives consecutively every summer.

It is said that the hotel industry waits until the beginning of autumn for a possible rebound in visits from foreign tourists.

Main reason why of the 9600 tourist apartments in Barcelona, ​​only 5700 will remain active this season according to data from Apartur (association of tourist apartments in Barcelona).

What position should you take as a tourist apartment owner?

Whether you decide to opt for residential rental or stay as a tourist apartment, it is important that you take into account the following information:

  • Tourist flats provide better security measures avoiding social contact with other tourists
  • The next trips will be made to a greater extent as a family and the first option for savings and social distancing will be the tourist apartments
  • It is very likely that the rental of residential apartments will have to lower prices
  • There will be new regulations for tourist apartments in order to avoid the proliferation of illegal accommodation.
  • The rental market has been frozen during the pandemic
  • In case of opting for residential rental, it will be necessary to think about the creation of content such as virtual tours that allow the interested party to visit the apartments without the need to be physically present

Although still each of these estimates remain as assumptions since it is difficult to know for sure what the behavior of the tourist will be.

What is certain is that this summer season tourism will take place locally, positioning rural and beach destinations as the first option among Spaniards.

Nuevos Clientes con Acceso Automatizado

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Acceso Automatizado

Celebramos la llegada del año nuevo incorporando nuevos clientes a nuestro equipo Multimedia Engineering Barcelona.

Es un placer poder recorrer nuevos lugares de España con nuestros sistemas de acceso automatizado Code System, diseñado para garantizar máxima seguridad y control de accesos de departamentos turísticos, coworkings e incluso viviendas privadas.

Agradecemos a todas las nuevas empresas que han depositado su confianza en nosotros:

Si uno de tus propósitos para este año es implementar un control de acceso automatizado para tu empresa y poder tener una mejor gestión del tiempo y tener posibilidad de invertir en nuevos proyectos : visita nuestra web Code System

Acceso automatizado Personalizable

En el menú superior de nuestra pagina web podrás encontrar nuestro Sistema Code System con sus dos servicios clásico y Plus (con software integrado el cual es posible instalar en cualquier ordenador, así te será posible gestionar la entrada a tu negocio desde cualquier lugar, incluso desde la comodidad de tu casa).

Nuestro producto incluye instalación y adaptamos cualquier cerradura, puerta y marco para garantizar un sistema completo de seguridad (además que nuestro producto no necesita de conexión a internet para trabajar, es un sistema completamente autonomo)

Para garantizar una mayor seguridad, también ofrecemos nuestro sistema de cerradero eléctrico reforzado + cerradura anti-tarjeta y anti-pánico:

Anti-Panic: al cerrar la puerta con pestillo desde el interior, el huésped puede salir del apartamento con un simple movimiento de manivela. Ideal para salidas rápidas o en casos de emergencia.

Anti-tarjeta: incluye un picaporte diseñado para evitar que las puertas puedan ser abiertas mediante tarjeta u otro sistema similar, proporcionando una mayor seguridad.

Gracias Todos

Muchas de las características de nuestro sistema Code System las hemos ido perfeccionado gracias a todos los requerimientos de cada cliente, por eso agradecemos y celebramos un nuevo año, con nuevos integrantes a la familia Multimedia Engineering, por que, para nosotros, cada cliente nuevo o colaborador es parte de nuestro equipo.  

Feliz 2020, este año será nuestro.